The Value of Communication at Mid South Fiber
MidSouth Fiber recently deployed GLDS’ award-winning BroadHub Watch™, outage management and communication platform. The results during a recent network outage shows a game-changing shift in member engagement.
- Of those members that were SMS-Enabled:
- Only 4% called the MidSouth Fiber call center to inquire about the outage.
- 72% had previously contacted support when an outage occurred.
- Of those members that were SMS-Disabled:
- 33% called the call center to report the outage.
- 35% had never contacted support prior. Their first experience with calling MidSouth Fiber was over an outage.
These results speak volumes about how MidSouth is shaping their relationship with their member customers.